our values

At the heart of Orgullo Ajeno lies a set of core values that shape our vision and guide our decisions: community, pride, sustainability, growth, and creativity.

Together, we strive to make a difference in the world.

our roots

The story of Orgullo Ajeno is deeply rooted in the ancient traditions of Mesoamerican culture and the art of tequila making. We are committed to preserving and sharing this rich history, as we believe it is the foundation of our shared identity.

sustainability

We prioritize sustainability and uphold the highest standards in our production process. Learn about the certifications and initiatives that demonstrate our commitment to protecting our planet.

Women Supporting Women & LGBTQIA+

Celebrate the strong bonds between women and the LGBTQIA+ community. Discover how Orgullo Ajeno Tequila fosters unity and uplifts marginalized voices.

our impact

Witness the tangible, transformative impact that Orgullo Ajeno Tequila has had on the lives of individuals and communities, through both the inspiring stories shared by our customers and the concrete results of our social and environmental initiatives.

  • “It all begins with an idea. Maybe you want to launch a business.”

    Laurie Payton

  • “It all begins with an idea. Maybe you want to launch a business.”

    Jamie Kokot

  • “It all begins with an idea. Maybe you want to launch a business.”

    Lindsey Beumer

  • “It all begins with an idea. Maybe you want to launch a business.”

    Keith Finley

have a taste of orgullo

Find your favorite Orgullo Ajeno Tequila at select stores and distributors who share our commitment to inclusivity, diversity, and sustainability. Explore our list of partners to locate the perfect spot near you.

Swipe to discover what sets Orgullo Ajeno apart in the tequila industry through our commitment to being a values-first brand! #hechoconorgullo #valuesfirst #tequila #communityminded #lgbtqowned #womanowned
✨GIVEAWAY-CLOSED✨ One thing we can clearly count on is our community pulling through! Thank you all for following along and showing your support! We’re overwhelmed with gratitude and as a thank you, we’re giving away stickers to 5 lucky s
The Colima (Tlalchichi) Dog: While continuing to workshop our logo, we wanted to find something to balance with the strength of the Jaguar while also keeping the focus on paying homage to our founder's personal Mexican cultural roots. Swipe left for
El Jaguar: The fierce spirit of the Jaguar has long been the Mexica and Mesoamerican symbol of strength, confidence, and power. In developing our brand and values, we drew inspiration from this mighty creature to symbolize the LGBTQ+ and other margi
First company outing was a success! @seattlecocktailweek was a huge hit and we enjoyed getting to meet several wonderful people who share a similar love for tequila as well as building community. Looking forward for more events like this in the futur